What if the theory
of work-life balance
is an absolute myth?
There is no such thing as work-life balance; we believe this stereotype implies that work is about pain and life should be fun, which is entirely false. On the contrary, work is life; we need to learn how to enjoy it by working smart, not hard, and by ensuring we take the right shortcuts to our personal and professional success.
Our MISSION
Our mission is to inspire and enable business leaders to better connect with themselves and their businesses to achieve their personal and professional goals most effectively.
Be your own brand
Accelerate your growth
Wael Sharaf is an advocate for business transformation. After an intense career that spanned over 30 years through the leadership factory, Wael aims to contribute to future leaders by offering a wealth of personal and professional experiences that will enable business entrepreneurs to reach their full potential.
your WHY
Understanding your vision and working with you to build your brand based on your personal and corporate core values.
your WHAT
Assessing your situation starting from your industry dynamics, systems and processes used, human and financial capability through a scientific blue-chip due diligence assessment across all functions.
your WAY FORWARD
Setting your strategy and execution plans with the suitable systems, processes and guidance to deliver a plan.
SERVICES
Your mission starts here!
We offer various services that cater to the needs of current and future leaders within all fields and segments.
HAZEM ZIFZAF
-GENERAL MARKETING MANAGER| PEPSICO -
A charismatic executive with a reservoir of positive energy that motivates and inspires all around him. A hard-working, fast learner who thrives on challenges and impossible-to-beat objectives. A strategic and brave manager who puts his business and people's interests above all. A social magnet, full of life and wise lines wrapped in excellent humour. He has a passion for all that is fair, right and good.
Andrew smith
-share holder
director
consultant-
Wael is simply a game changer. During his five years with Henkel Arabia, Wael led the sales function during the company's transition from being a local company to a global company and the undisputed #2 player in the market. His leadership, commitment and ability to get things done - no matter what - have made Wael an invaluable member of the Executive Team.
faisal saeed khan
-entrepeneur
Startup specialist
Investor-
Wael has the ability to recognize strengths and weaknesses of any situation / individual and utilize it for the benefit of organization. He has a deep understanding and awareness of how to approach potentially problematic situations and can help sort through and evaluate it to move forward in a positive way. He posses leadership character with the ability to get people work together and give all they have to a task. I personally rate him very high on helping others to think clearly and make good decisions.